One concern all website owners should be aware of when redesigning their website is the potential to lose valuable search engine positions if your old webpages are not properly redirected to your new webpages.

In the past, we would create 301 redirects using an .htaccess file – but most business owners are unfamiliar with the process and don’t want to deal with the potential headaches resulting from incorrectly directing traffic.

Simple 301 redirects is a WordPress plugin that makes it easy for any users to redirect request to a new page on your site without losing search positions.  NYLI uses this plugin when we rebuild a website in WordPress and have to preserve the old site’s URL structure.